I don't get all the fuss about Sunday night's ''last game'' at Yankee Stadium. It's not as if the Yankees were moving to that proposed stadium that never materialized on the West Side of Manhattan or, heaven and the Babe forbid, to New Jersey. They're just going across 161st Street to their glossy new Yankee Stadium, all $1.3 billion of it, with the same name in the same Bronx neighborhood.
The same name, the same plain Yankee Stadium, is the best thing about it. Please, no corporate name, no Bankee Yankee Stadium. Never, ever. The name Yankee Stadium is brand enough. The best brand. The only brand. Any corporate name would only cheapen the Yankees brand.TAGGED: United States
, New York