The Tet offensive of 1968 must surely be regarded as one of history's chameleon campaigns. When the North Vietnamese and Vietcong troops assaulted targets throughout the Republic of Vietnam at the end of January 1968, they expected to trigger an uprising of the South Vietnamese people against their government. Despite some spectacular early successes, the attacks failed. The South Vietnamese did not embrace the cause; thousands of sappers, assault troops, and cadres met their deaths before overwhelming allied counterattacks; and the insurgent infrastructure was so decimated at the end of the fighting that no large enemy offensives could be mounted for four years.
Nonetheless, the Tet offensive was a turning point in the war, and the North Vietnamese were successful in altering the course of the war far beyond the accomplishments of their army. The American people were shocked that the Vietcong/ North Vietnamese Army (VC/NV A) possessed the strength to make the widespread strikes. In the public clamor that followed, President Lyndon Johnson announced a bombing halt and withdrew from the 1968 Presidential race. The policy of Vietnamization was launched, and many Americans concluded that the war was too costly to pursue.
It has always been clear that the press played a vital role in this dramatic shift of opinion. It has been evident that dissatisfaction with the war among media opinion-makers helped form an American public attitude of discouragement. Nonetheless, much of the assessment of the media's role in the war has heretofore been impressionistic and conjectural.
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