When it comes to denim, Levi's are an iconic US brand that has over one hundred and fifty years of manufacturing experience. From their epochal 501 jeans which once held the title of ‘best-selling item of clothing in the world' to their more recent contemporary styles; the staying power of the heritage brand is impressive. But where did it all start?
Read on for the complete history of Levi's.
The History of Levi's
1853 – 1950
In 1853 with hopes of harnessing the spending power created by the gold rush, Levi Strauss set up business in San Francisco selling wholesale dry goods under the name Levi Strauss & Co. Around 20 years after opening , a local tailor, Jacob Davis, had the idea of using copper rivets to strengthen the points of strain on jeans – a popular item among San Francisco's mining community
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