Ford Motor Co. cannot afford another Pinto. Neither can the auto industry.
Remember the Pinto? It was one of the industry's hottest-selling subcompacts during the 1970s. Its success enhanced the reputation of Lee Iacocca - until an estimated 500 deaths and hundreds of injuries were linked to a faulty design that made the gasoline tank vulnerable to explosion after rear-end collisions.
On June 9, 1978, Ford agreed to recall 1.5 million Ford Pinto and 30,000 Mercury Bobcat sedan and hatchback models. Iacocca was fired the following month.
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