The Hornets were supposed to be the Spirit, while the Grizzlies were almost named the Mounties. Why is a team in Los Angeles nicknamed the Lakers, and what's a team called the Jazz doing in Utah? As the NBA season tips off tonight, here's the story behind the nicknames of all 30 teams. Atlanta Hawks
In 1948, the cities of Moline and Rock Island, IL, and Davenport, IA—collectively known as the Tri-Cities at the time—were awarded a team in the National Basketball League. The team was nicknamed the Blackhawks, who, like Chicago's hockey team, were named after the Sauk Indian Chief Black Hawk. When the team moved to Milwaukee in 1951, the nickname was shortened to Hawks. The franchise retained the shortened moniker for subsequent moves to St. Louis and finally Atlanta in 1968.
Team owner Walter Brown personally chose Celtics over Whirlwinds, Olympians, and Unicorns (yes, Unicorns) as the nickname for Boston's Basketball Association of America team in 1946. Despite the warnings of one of his publicity staffers, who told Brown, “No team with an Irish name has ever won a damned thing in Boston,” Brown liked the winning tradition of the nickname; the New York Celtics were a successful franchise during the 1920s.