Inside a 'Baby Shark' Concert

y first question before attending a “Baby Shark” concert, on a recent Friday night, was: What, exactly, is a “Baby Shark” concert? I know “Baby Shark” has a lot going for it. The song, a brief ditty about a multigenerational shark family on the hunt, has been inescapable since shortly after a Korean edutainment company named SmartStudy uploaded a manic, K-pop-inspired version to YouTube, in 2015. SmartStudy’s “Baby Shark Dance” video, which features two kids demonstrating the accompanying choreography, has now been viewed over 3.9 billion times, which is more than double the number of children on earth. As the mother of a toddler, I’ve watched it roughly a hundred thousand times in the past year alone. But it’s under two minutes long. How was Round Room, the touring company behind “Baby Shark Live!,” going to wring an entire concert out of it? My second question concerned logistics.