Bathtubs, Buicks and Bad Business

His name stands as a symbol now, even though the sign where the name sits measures just over five-feet tall.

"David Dunbar Buick," the sign reads. "Buick Motor Company."

The dark green sign with the golden letters and the familiar name is one of the first things you see on a trip inside General Motors' world headquarters on Atwater Street in downtown Detroit, Mich.

Except for the sign, Buick, the man, is all but forgotten now. But what he built, and what ultimately led to this global empire that inhabits seven shimmering towers of a glass superstructure known as Detroit's Renaissance Center, cannot be underestimated.

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