The great father of blue jeans, Levi Strauss (February 26, 1829 – September 26, 1902) was a German-born American entrepreneur, Jewish by birth.
Loeb Strauss (he liked the name "Levi Strauss") was born in Buttenheim in Franconia, Bavaria in 1829. The 18-year-old German immigrant left for New York City together with his family in 1847. There he worked hard with his older brothers Jonas and Louis Loeb in their family dry goods business called “J.Strauss Brothers & Co”.
In 1853, Strauss went to sensational San Francisco looking for his fortune and big money. It was the high peak of the California Gold Rush that started in 1848. Most of the risky prospectors of gold mining in northern California became bankrupts and only few of them were lucky to grow rich. Levi Strauss became famous and wealthy. He was one of the wise moneymakers who provided goods and services to the miners of California.
