The Super Bowl didn’t emerge as America’s preeminent cultural sporting event through the work of just one executive, owner, coach or any one of great performances from the world’s best athletes.
To be sure, it took a collective effort of stars of every sort to become as integral a part of the social fabric as baseball, hot dogs, apple pie and Chevrolet. And throw Elvis in there, too.
It’s one mostly forgotten man, however, who might have had the most significant impact on what would become the spectacle of the Super Bowl.
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