How people measure stuff might seem pretty bland as topics go, but behind America's insistence to keep drinking coffee in ounces and pumping gas in gallons lies a story with a weighty dose of patriotism, political stability and a historical distrust of the French.
"The paradox is that the way we choose to measure things is banal and boring, but it's also super important because it structures the way we live and interact with each other," said Ken Alder, a professor of history at Northwestern University in Illinois, who wrote "The Measure of All Things: The Seven-Year Odyssey and Hidden Error That Transformed the World (Free Press, 2003). "You can't make comparisons or have an economy without setting standards, and people have bitterly fought for standards because it's really a fight about how the economy works."
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