Piggly Wiggly: A Funny Name and Brilliant Concept

Going to the grocery store in the early 1900s was nothing like what it is today. Instead of rolling in with a cart and grabbing things off the shelves to the strains of the in-store audio system's tasteful muzak, customers handed their shopping lists to a clerk who would collect the groceries for them. This kind of "full-service" shop was perfect for preventing theft and a premium customer experience, but it was an expensive way to do business.

In 1916, a grocery store with a silly name changed that forever. Piggly Wiggly allowed customers to stroll freely, gathering what they wanted at their leisure. 

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