Bizarre Life and Death of Toney Hsieh

Bizarre Life and Death of Toney Hsieh
(Cory Morse/The Grand Rapids Press via AP, File)

About two weeks before Zappos.com Inc. co-founder Tony Hsieh died from injuries in a November house fire, one of his closest friends in Las Vegas got a phone call.

“Tony is in trouble,” the caller told Philip Plastina, the founder of an electronic dance music group that frequently performed at Mr. Hsieh’s parties and live events over the past decade.

Because of the pandemic, Mr. Plastina hadn’t seen Mr. Hsieh since the lauded tech executive relocated from Las Vegas to Park City, Utah, earlier this year. The caller asked Mr. Plastina to go to Park City right away in hopes he could help pull Mr. Hsieh out of what the caller described as escapist tendencies, including increasing drug and alcohol abuse.

 

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