March Madness and 'Zero Productivity Zone'

The productivity myth of March Madness has kicked around for years, apparently immune to the most thorough of debunkings.
As the NCAA men’s basketball tournament opened today, the New York Times college sports blog, “The Quad,” embraced the myth with a headline warning that U.S. workplaces were entering the “Zero Productivity Zone.”
“It is officially time to celebrate the two days a year when American productivity goes in the toilet and it’s a good thing,” a post at the blog declared, adding:
“Thursday and Friday are like a little escape hatch from the usual grind, with N.C.A.A. tournament games going non-stop and while the Puritans of the business world can wring their bony hands over paying people who are suddenly obsessed with the fate of Virginia Commonwealth, the proper response is: tough noogies.”
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