Chapter 1: Mass-Producing Hate
Henry Ford was peaking as a global celebrity at the conclusion of World War I, having introduced the $5 workday, assembly line and Model T ‒ revolutionary changes that transformed the way people lived. Reporters staked out the gates of his Fair Lane mansion. Ford loved the limelight and he constantly made news, even running for the U.S. Senate in Michigan as a Democrat in 1918. He narrowly lost.
In the midst of his fame, Ford became a media mogul of sorts, forming the Dearborn Publishing Company and purchasing the sleepy Dearborn Independent weekly newspaper, which was dying of red ink. He published the paper under his name for the first time 100 years ago, in January 1919.
Under Ford, the Independent became notorious for its unprecedented attacks on Jews. But Ford’s anti-Semitism traveled far beyond the Dearborn borders. Showing the marketing expertise that had catapulted Ford Motor into one of the world’s most famous brands, Henry Ford’s lieutenants vastly widened the reach of his attacks by packaging the paper’s anti-Semitic content into four books.
