Hugo Boss AG was established in 1924 in Metzinger, a small town south of Stuttgart. Initially, the workshops were made uniforms for police officers and posters. The business did not go well, and the economic climate in Germany at that time, immediately after the First World War and the Paris Peace (1919) that is the beginning of the German economic downturn that propelled Hitler to power brought the company to the brink of bankruptcy. As a result, the employer had to find survival solutions in times of crisis.
Hugo Ferdinand Boss and his creditors conclude an agreement in 1931, after which the clothing company is left with only six sewing machines. The employer is trying to restart the business. Coincidentally or not, the wind begins to blow in the canvas of the tailor’s business Hugo Boss when he joins the National Socialist Party in the same year. Boss also becomes one of the financial backers of SS. But there is no evidence that he really adhered to Nazi doctrine.
Although Hugo Boss claimed, in a 1934/1935 advertisement, that he had been a creator of Nazi uniforms since 1924, he became an official supplier in 1928–1929. The company makes uniforms for SA (Sturmabteilung, a Nazi paramilitary organization that played an essential role in the rise to power of Hitler in the 1920s, nicknamed “Brownshirts”), SS (Schutzstaffel, the armed arm of the National Socialist Party), Hitlerjügend (Youth Hitlerism), NSKK (Nationalsozialistisches Kraftfahrkorps — Nazi Motorized Division) and other party organizations.
