THE YEAR WAS 1943, AND Americans were in crisis. Across the Atlantic, war with Germany was raging. On the home front, homemakers were facing a very different sort of challenge: a nationwide ban on sliced bread.
“To U.S. housewives it was almost as bad as gas rationing—and a whale of a lot more trouble,” announced Time magazine on February 1, 1943. The article goes on to describe women fumbling with their grandmothers’ antiquated serrated knives. “Then came grief, cussing, lopsided slices which even the toaster refused, often a mad dash to the corner bakery for rolls. But most housewives sawed, grimly on—this war was getting pretty awful.”
The ban on sliced bread was just one of many resource-conserving campaigns during World War II. In May 1942, Americans received their first ration booklets and, within the year, commodities ranging from rubber tires to sugar were in short supply. Housewives, many of whom were also holding down demanding jobs to keep the labor force from collapsing, had to get creative. When the government rationed nylon, women resorted to drawing faux-nylon stockings using eyebrow pencils and when sugar and butter became scarce, they baked “victory cakes” sweetened with boiled raisins or whatever else was available.
