It was a relatively quiet Friday evening on June 17, 1994, when news broke that star American football player O.J. “The Juice” Simpson had become a wanted man for failing to turn himself in for questioning in relation to the murder of his wife, Nicole Brown, and her friend, Ronald Goldman. Simpson, a star athlete and a wholesome family figure-type of guy, was on the move, and the car itself, a stock, otherwise-unimpressive 1993 white Ford Bronco, would become an international star in the following couple of hours.
Between 5.56 p.m. and 7.57 p.m., the Bronco with the plates 3DHY503, driven by Simpson’s friend Al Cowlings, traveled along Los Angeles’ freeways with several police cars in pursuit and over twenty helicopters in the air.
Almost 100 million people worldwide tuned in on TV to watch the chase, with the biggest media outlets (AP, Reuters, CNN) offering minute-by-minute live coverage. Even the NBA Finals had to be cut short to air the slow-speed chase. It was a trainwreck-type of cultural phenomenon, the kind you know you shouldn't watch, but can't seem to look away from.