For almost a century, Western Auto was a household name that played an important role in the lives of everyday Americans. It was the go-to destination for car parts, bikes, radios, and even lawnmowers. But today, it is a name that very few people even remember. So, what happened to Western Auto? How did this retail giant fall? In today’s video, we’ll take you on a journey through Western Auto’s remarkable rise, its peak as an American retail icon, and the series of mistakes that led to its ultimate decline. From its early innovation to its struggle to stay relevant, this is the untold story of Western Auto—one of the most significant, yet forgotten, brands in American retail history.